Employbridge & Addison Group
During my time at VSA, I produced a number of brand refresh directions for a variety of different companies. Employbride – a mid-tier staffing agency – came to VSA for a brand refresh. The goal was to give them the face of a modern, optimistic brand that was a cheerleader for perspective hires and employers alike.
Similarly, Addison Group, sought to update and enliven their look through a strategic brand refresh.
Addison Group – another staffing agency – was looking to represent a youthful spirit and excitement in their refresh. The time frame was tight but we acted strategically and produced a number of rounds for them. I worked alongside my designer and senior team to iterate quickly and deliver on their ask.
After focused time on feedback, we presented a final round. The client wound up staying much closer into their current system – change is scary! – but they were thrilled with the options.
