Climateworks for Matter Unlimited
Matter brought me in to develop the identity and guidelines for Climateworks – a philanthropic organization that helps to efficiently and effectively disperse funds to different climate focused organizations, projects, and nonprofits.
I was hands on from the discovery phase through the development of 40 pages of brand guidelines, both of which I spearheaded. Reach out if you'd like more information.
After 2 rounds 3 systems emerged with some significant promise. The first was chosen and further refinements were made to simplify and embolden the core gesture.
Because of the nature of the business, there were many different properties that required a mark and lock up. They all needed to feel connected but distinct.
Color and color use was of great significance here and required careful application. Each sector of the business prioritized a different color from the secondary pallet.