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Kevin Courtney

Through a meditation practice, Kevin Courtney and I developed a friendship and from that friendship came one of the most intuitive professional relationships of my career. 

Since 2018, I've been working with Kevin to develop his personal brand. It all started with the discovery of a single mark, but from there we've created a much larger body of work together. 

Kevin's original logo – bellow left – was inspired by the Sri Yantra. The Sri Yantra is an ancient Hindu symbol of great meaning and significance, but broadly it speaks to the divine feminine and masculine energy in balance. It's many layers represent the multidimensional paths toward enlightenment. 

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Initial explorations deconstructing Kevin's mark and refocusing on our inspiration.

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After weeks of refining, a mark differentiated enough from the Sri Yantra, and strong enough to carry the brand emerged. 

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We got to work on developing additional collateral and expanding the language of the sub brands.

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Our work together continues.

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