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Sweet Talk for Siggy's

Mind Body Green brought me in to create a brand world for Siggy's to support a health and wellness initiative. The project sought to engage a wide audience on the perils and positives behind sugar intake and how to incorporate it into ones diet in a mindful way.

We shot video interviews of experts in nutrition science and fitness, and I personally art directed, shot and edited the hero photo language and portraits in addition to developing the full look and feel for the program. 

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